How to Find the Right Investor Avatar for Your Multifamily Deals
What should you look for in a multifamily sponsor before trusting them with your money?
In this episode, I sit down with Adriana Barrero and Paula Sabrsula of Elán Equity. Adriana is the co-founder of Elán Equity, a real estate investment firm that helps pilots, physicians, and busy professionals build wealth through passive real estate investing, with over 28 years of experience in real estate. Paula has over 13 years of experience in real estate investment and management, has been the principal in many real estate investment companies, and has been involved in over $50 million of real estate investments.
We get into how they found each other as partners, why they chose pilots and doctors as the people they serve, and what they are doing differently to protect their investors after a rough few years in the market. We also talk about why they are still bullish on multifamily and what they would tell anyone just getting started.
What We Cover
How Adriana and Paula transitioned from single family into multifamily investing
What to look for when choosing a business partner
Why picking a specific investor avatar makes raising capital easier
How investors who got burned can think about syndications differently
Why they see real estate as a hard asset worth owning right now
Why they hire an outside underwriter to double check every deal
Why educating investors comes before taking their money
Key Takeaways
Choose partners for honesty and shared values, and build in checks and balances from the start
The best test of a partner is how they act when things get difficult, not during the honeymoon phase
A clear investor avatar with a clear pain point, like high income taxes, makes your outreach far more focused
Many investors who got burned since 2022 had a problem with the debt on the deal, not with the syndication structure itself
An outside underwriter can stress test rent growth, exit cap rates, and capex, and sometimes the right answer is to walk away
Educate your investors before taking their money, and put your own money in every deal
Hire a coach and use discernment when choosing who to learn from
Connect with Adriana Barrero and Paula Sabrsula
Website: https://elanequity.com
Invest with Elán Equity: https://www.elanequity.com/invest
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